Should you buy a franchise, a business opportunity, or go it alone? Don’t leave this important decision to chance! Do you want to be an entrepreneur. Just how do you get started? This is the question facing almost anyone looking to get into their own business, and there are basically three answers: Buy a…
Here We Grow Again! Thinking of buying a franchise this year? If so, you will have company. Nearly 11,000 new franchise units are expected to open doors in 2013 in the U.S., according the International Franchise Association. Wednesday, the IFA released its first quarterly update to the highly watched economic outlook & the numbers are promising! Reports…
Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect. Here’s are several franchise-crucial web…
A free tool has emerged that can be used for a wide range of franchise communcations, including rich interactions for marketing support and technology support. Join.me is compatible with all recent versions on Mac and Windows platforms. Up to 10 participants can join a franchise or franchisee hosted conference held on any users computer using the…
A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism,…
In 2011 Steve Chen and Chad Hurley, the creators of YouTube, purchased the already popular social bookmarking site delicious.com with plans to transform it into a social bookmarking destination using the same talents that enabled them to sell their last creation to Google for 1.65 billion dollars. Social bookmarking is a simple and powerful way for franchises…
A lot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability. The seller…
Franchises which draw their consumer base from specific demographics will get all the traditional benefits of Pay Per Click (PPC) advertising with facebook ads while keeping costs low. You are able to choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. Since your ad will only be…
Franchises would be at the top of any list of investments people consider a sure bet. After all, the thinking goes, an entrepreneur is buying into an existing company and opening an outlet where none exists. Surely, the money will just pour in. Of course, it isn’t that simple. But it can work if you…
The rankings are out….and we could not be more thrilled with the results! High Touch High Tech – Science Made Fun Franchise has been ranked #196 in Entrepreneur Magazine’s 2013 Franchise 500 and named #1 in Category for Children’s Enrichment Programs. We are honored to receive this recognition…
