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Planning for the Future: Buying A Recession-Proof Franchise
August 5, 2019

In our current US market, the economy is fortunately doing quite well! There is current expansion in job creation, GPD growth is continuous, interest rates are reliable and steady, and inflation is low! These are all very strong markers of a strong economy, or also known as the Goldilocks Economy. The Goldilocks economy was named…

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Why You Should Buy a Franchise Instead of Starting Your Own
May 30, 2017

It is very rare a person will have all the natural expertise in every area of starting a successful business. Franchises provide an organized way to start, operate and grow a business. If the franchise is successful it should give you the whole framework of how the business is started. Each business is individually…

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4 Factors to Consider When Selecting a Franchise
August 12, 2013

Understanding the facts and guiding criteria to identify the right business type and brand! There are many good reasons to pursue your dream of owning a successful franchise. For starters when you buy a franchise, the idea and the process of running this business have already been proven. However, owning a franchise doesn’t guarantee…

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Branding | Business Model | Entrepreneurs | Franchise Marketing | Franchise Pricing | Franchise Profits

Simple Steps to Effective Marketing
February 5, 2013

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism,…

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Branding | Franchise Marketing | Franchise Pricing | Franchise Profits

The Five Broad Strokes of Marketing
January 14, 2013

A lot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability. The seller…

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Franchise | Franchise Investment | Franchise Marketing | Franchise Profits | Franchisor | Start a Business

6 Facts on Starting a Franchise Business
November 21, 2012

Thousands of people are getting involved with franchises. If you’re thinking about becoming one of the many franchise owners, there are 6 facts to know before you jump in: 1. Franchising opportunities are everywhere When most people think franchising, they think fast food, but virtually every industry has begun offering franchise opportunities. Whether your passion…

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Branding | Business Model | Franchise Marketing | Franchise Profits | How to Build a Franchise Business | Start a Business

7 Tips for Starting Your Own Business
August 17, 2012

1.Be Clear on Why You want to Start a Business While the idea of starting a business may be daunting, the fatigue of looking for a job may be even greater. Taking control of your working life by venturing out on your own may be scary, but doing nothing can be worse. That said, don’t…

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Franchise Profits

Planning for the Future: Buying A Recession-Proof Franchise

Why You Should Buy a Franchise Instead of Starting Your Own

4 Factors to Consider When Selecting a Franchise

Simple Steps to Effective Marketing

The Five Broad Strokes of Marketing

6 Facts on Starting a Franchise Business

7 Tips for Starting Your Own Business

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