According to the International Franchise Association’s 2012 Veterans in Franchising Study, the industry has given more than 64,000 vets, military spouses and wounded warriors job opportunities in the past year. Also 4,314 new veteran franchise owners entered the industry since 2011, and were 30% more likely to have hired a veteran than a non-veteran owned franchise….
Changing careers is inherently risky, and the transition from a stable position to an entrepreneurial venture is especially hazardous. For those determined to ditch the 9 to 5 and start a business in a field they’re passionate about, there are ways to make the move more of a calculated risk than a blind leap. It…
Our thoughts are with all of our franchisees, their employees, and the millions of children they serve who have been affected by Hurricane Sandy.
As an entrepreneur looking to purchase a franchise, it can be overwhelming to wade through the sheer number of franchise opportunities eager to welcome you into their system. Where do you start? How much will it cost? Which one do you pick? If you are traveling this road alone, you’ll be challenged to answer these…
So you’re looking to buy a business, and you’re keen on joining a franchise because you understand that a huge share of the work will already be done for you. Smart move. And now you’re considering what franchise to join and looking for those which will make it easy to design and build your web…
As a small business owner, you have to wear many different hats to keep your business running and growing. Between staffing, scheduling, purchasing, customer service, marketing, and all the other tasks, you’ll start to wish you could clone yourself just to get it all done! Well, any successful business person will tell you that success comes…
When you’re considering the purchase of a franchise, you want to be sure the one you choose is “hot”. With so many opportunities out there, how do you know what’s hot and what’s not? Let’s take a look at a few indicators that may help you decide to jump into the fire! Happiness in…
Tip 1: Engage Your Target Audience The popularity of a franchisee’s page—and on Facebook it’s all about popularity—will depend on whether or not those who have liked your page are compelled to interact with it. The level of interaction, or as Facebook terms it, “engagement”, will determine a franchisee’s placement on the news feeds…
Trends in Franchising Trends in franchising are ever evolving as the economy ebbs and flows. As a franchisor, you need to keep your opportunity relevant to the demands of consumers while also remaining an attractive option for prospective franchisees. It is critical that you keep your fingers on the pulse of what drives customers to…
Maintain Brand Integrity One of the main reasons to buy a franchise instead of starting an independent business is that you benefit from the widespread brand recognition built by your franchise. The sheer number of geographically distributed franchisees in a franchise system exerts an enormous influence on consumers. When planning your email marketing campaign, it is…
