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Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect. Here’s are several franchise-crucial web…

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Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism,…

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Which Franchise Markets Are The Best?

The most profitable markets or industries in franchising are the ones least affected by the lousy economy that has marked the past few years. No matter how bad the economy, what are consumers still spending money on? One area of the economy that is somewhat recession proof is child care and related areas. People will…

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7 Tips for Starting Your Own Business

1.Be Clear on Why You want to Start a Business While the idea of starting a business may be daunting, the fatigue of looking for a job may be even greater. Taking control of your working life by venturing out on your own may be scary, but doing nothing can be worse. That said, don’t…