Use these five tips to adapt your sales and marketing efforts to the improving U.S. economy.
Evidence is accumulating that (at long last) the United States is emerging from the Great Recession of 2008. Unemployment figures are down and consumer confidence is up, and according to Brookings Institute, the United States is a “bright” spot in the world economy.
Here’s how to change your mind set to take advantage of these trends:
1. Make your messages more optimistic.
In hard times, buyers are cautious and even paranoid, so what works best are sales and marketing messages that emphasize the negative: avoiding risk, protecting investments, and cost-savings. When things are looking up, buyers resonate with messages that emphasize the positive: innovation, market share and revenue growth. As consumer confidence increases it may be time to consider a franchise opportunity.
Business Opportunities & Demand
2. Develop some strategic opportunities.
It’s harder to make sales in a bad economy, so you’ve probably been focusing almost exclusively on “tactical” sales that will generate short-term revenue. As the economy picks up, you’ll want to expand into harder-to-win “strategic” sales that will pay off longer term, like customers in new (to you) industries. Or it may be time to break away and start your own business. Time to be your own boss. If you think you have what it takes to be your own boss, now is the time to develop your own personal strategy.
3. Tighten your discounting policies.
A weak economy allows buyers to call the shots, which means that in order to sell you must be flexible in your pricing. In a growing economy, though, buyers are often more concerned with making the best decision rather than the cheapest one. Don’t fight a price war when your customers are looking for the highest quality product.
4. Revisit your “dead” accounts, or get up the nerve to pursue your dream of business ownership.
Chances are that you’ve got a list of customers who stopped buying from you because they simply didn’t have money to spend any longer. Guess what? While they probably aren’t rolling in dough, it’s likely that money is less tight. This is the perfect time to revisit those accounts to discover if they’re ready to renew the relationship. It is also a great time to “roll up your sleeves” and dare to be great! It’s the perfect time to start your own business. Look in the mirror and try to figure out your interests, qualifications, and sharpen your skills to start your own business or franchise.
Why High Touch High Tech – Science Made Fun
5. Become an industry “thought leader.”
As economic activity accelerates, more “noise” gets into the system. As an increasing number of sellers clamor for the buyer’s attention, your challenge is to differentiate yourself to “cut through” that noise. The best way to do this is to communicate a unique and powerful vision of where your industry is headed. This is the conventional wisdom. Otherwise, there is no better time to seek out a franchise opportunity that meets your values.
To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.
High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.